A promenade has been built some years back. This means the traffic has been removed from the water front area. Now it is popular for bicycling and walking. Along this stretch, you find very many small bars, restaurants and typical tourist shops. This is of course giving the area a special character. Big efforts has been done, and are on going, to maintain the area to a good standard. The main attraction is the beach, but more and more find it good fun to rent a bicycle and ride along the bicycle route from El Arenal to Palma de Mallorca. It is mainly people from continental Europe that are visiting the area.