The area has become a popular residential area,  with its close location to Palma and with a rather large beach. A lot of money have been spent to reform the area, palm trees have been planted, the beach made larger, and some years Nixe Palace, a 5 star hotel reopened. There are other hotels in the area, and in the summer it is quite busy. 
Places like Scots Corner, Magnum, Pepe Night club and La Sirena are closed and only history now. The "famous" guide school, that supported the night life for years during winter, has moved to Alcudia.  Another aera has started.  Hotels in this area.